The mainstream goes electric

The transition to electric isn't happening evenly. Norway is at 97% adoption. China at 64%. The US at 10%. But [zoomout] zoom out and the direction of [travelstanding] travel is clear. Nearly 60% of the global EV market is now in countries where electric vehicle sales have passed 10% of all sales. This is often seen as the point where adoption begins to shift from policy push to consumer pull. [flash] Electric is moving into the mainstream. And that changes the job for brands.