Who’s leading the charge in building brand?

In this section we’re going to look at a set of 10 brands through a few different lenses to get the clearest possible picture.

Sales volume (# of units sold) gives us an idea of the numbers in play. We know size has an impact on brand management so understanding scale is essential.
Business momentum gives us a snapshot of performance. Who's rising, falling, plateauing?
Finally: the - our very own 18 point assessment criteria, that puts a numerical score on brand strength.

Position	Sales volume	Business momentum	Koto Bat
1	2,256,714	+27.9% YoY BEV growth	6.9
2	1,636,129	-8.6% YoY delivery drop	7.2
3	~421,300	Decelerating/Restructuring	4.8
4	326,028	+46.9% YoY growth	6.9
5	269,169	+17% YoY BEV growth	5.5
6	168,823	-9.2% YoY sales drop	6.5
7	151,830	-7% overall global sales	6.2
8	60,119	+34% YoY growth	7.2
9	42,247	Met annual guidance targets	7.8
10	~25,000	Record annual global sales	6.3

Who's leading the charge in building brand? Koto|10|2026